True Marketing Tip

Derek Gehl shared this very true marketing tip in his e-mail to me today: When it comes to Internet marketing, it's not WHAT you sell that counts -- it's WHO you sell it to! If you don't take the steps necessary to make 100% sure there is an easily reachable market of people online who WANT TO BUY something you can sell them, then there's a strong chance you're building your business on QUICKSAND.That's why in all of our programs and courses, the first thing we always, ALWAYS urge you to do is...
MAKE SURE YOU'RE SELLING TO A NICHE MARKET WITHREAL PROFIT POTENTIAL!!! By "niche market," I simply mean, a group of people who have a certain problem, and are ACTIVELY looking for a solution online without much luck.(And of course, they must be willing to pay good money for that solution!)If you can provide that group of people with a product or service that solves their problem, then your business has a good chance of making money.BUT: No matter HOW fabulous your product is -- if no one is looking to buy that product -- or something like it -- online, then your business will collapse like a house of cards.It's just that simple.This isn't just for beginners, either... Even if you already HAVE an online business, you STILL need to make sure that you're targeting viable niche market. It's the only way to make sure your business is built on a solid foundation.
As Derek points out your product, and the market for it online is a major factor in your Internet business profit potential. So when you are selecting your products for online sale you will need to present it on your sales page in a way that the search engines can match it with the way your potenial buyers write their seach request, and so the search engines can pull up your website.