Home Business Opportunity Tip

I received an e-mail from Derek Gauls today. Derek was talking about the three big secrets to the success that he believed a lot of people miss or learn only slowly, expensively, and late.

SECRET #1: Diversity Equals Stability. Conversely, relying on any one thing excessively equals vulnerability. The worst number in business is: one. One product, one service, one media, one key employee, one key client. If more than 10% to 20% of your income is dependent on any one thing, you're a Titanic en route to an iceberg.

The smartest pencils in the box think: multiple. Multiple sources of income. Multiple means of acquiring customers. Multi-media. He said this is not always welcomed advice, especially by people temporarily making lots of money easily and cheaply, from one cheap media like the Internet.

But He has been a marketer and entrepreneur for many years. He had seen lots of change, sudden upheaval, and lots of financial wipe-outs by relying on 'one'. He had also seen people grow and sustain giant incomes by 'multiple', not 'one'. That's why He so strongly urged a broad understanding and application of direct marketing, using multiple media. If you restrict either your education or your implementation to any one media, you're making a huge mistake. A home based business opportunity is one way for an individual to diversify their personal income.